Your Revenue Playbook

Actionable Steps to Increase Your Hotel's Revenue

Your Revenue Action Plan

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Total Rooms
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Base Rate
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Same-Day Bookings

โšก Upcoming Demand Peaks โ€” Next 90 Days

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Action 1: Adjust Rates by Occupancy

What to do: Stop charging a flat rate. Increase your room price as your occupancy goes up. When you're 80% full, guests should pay more than when you're 30% full.
Slab Start End Total Increase Per Room Description
Next step: Update your PMS or channel manager with these rate slabs. Most modern systems support occupancy-based pricing rules. Learn about RMS software.
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Action 2: Overbook Your Base Category

What to do: Overbook your lowest-priced room category by a calculated percentage. When these rooms are full, upgrade guests to the next category at no extra cost. You sell more rooms without adding inventory.
Next step: Set your overbooking limit in your PMS. Track no-show rates monthly to fine-tune the percentage. Start conservative and increase gradually.
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Action 3: Pool Similar Room Categories

What to do: Combine similar-priced room types into a shared pool. This prevents one category from showing "sold out" while another sits empty. Guests are assigned the best available room at check-in.
Room Type Original Base Price Price Diff In Pool? Pool % Reallocated
Next step: Configure room pooling in your PMS. Most systems support virtual room pools or flexible inventory allocation.
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Action 4: Apply Weekday/Weekend & Seasonal Markups

What to do: Charge different rates for high-demand days (weekends/weekdays depending on your type) and mark up prices during peak seasons.

Weekday Demand Pattern

DayDemandScoreMultiplier

Monthly Demand (1-15 Scale)

Next step: Set up day-of-week rate multipliers in your channel manager. Update seasonal rates at least quarterly. Read our ADR guide.
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Action 5: Mark Up for Events, Festivals & Wedding Dates

What to do: Identify upcoming festivals, long weekends, and wedding muhurat dates for your region. Mark up rates 15-40% during these periods. Don't leave money on the table when everyone wants a room.

Long Weekends (High Impact)

Special Events & Festivals

Next step: Block these dates in your rate calendar now. Set higher BAR rates 60-90 days before each event. Set MLOS for peak dates.
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Action 6: Adjust Prices by Time of Day

What to do: If rooms are unsold by evening, offer time-sensitive discounts. An 80% rate is better than an empty room. Conversely, if you're filling up fast, add a premium.
Day Time Condition Base Suggested Change Reasoning
Next step: Set up time-based rate rules in your channel manager. Start with same-day discounts at 3 PM and 6 PM.