High OTA dependency means more commission paid, less profit retained. Calculate your channel mix and see how much you could save by shifting bookings to direct channels.
Why This Matters: Hotels with 70%+ OTA dependency typically lose 15-20% of room revenue to commissions. Reducing OTA dependency by even 10% can significantly improve profitability.
📊 Enter Your Monthly Booking Data
Your hotel's room inventory
Average room rate in INR
Monthly average occupancy
Booking Channel Mix (% of total bookings)
OTA Bookings MakeMyTrip, Booking.com, Goibibo, etc.
Direct Bookings Website, phone, email
0% comm
Walk-ins Guests without reservation
0% comm
Corporate/Travel Agent B2B contracts
Total must equal 100%. Currently: 0%
Your OTA Dependency Score
0%
Calculating...
📈 Channel Mix Breakdown
OTA
Direct
Walk-in
Corporate
Monthly Booking Distribution
Total Room Nights Sold-
OTA Bookings-
Direct Bookings-
Walk-in Bookings-
Corporate Bookings-
💸 Revenue Leakage Analysis
Monthly Revenue
Gross Room Revenue-
Total Commission Paid-
OTA Commission-
Corporate/TA Commission-
Net Revenue After Commission-
Commission as % of Revenue
-
Revenue Retained
-
Annual Commission Leakage
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🎯 Potential Savings Scenario
If you shift 10% of OTA bookings to direct, here's what you could save:
OTA dependency measures what percentage of your bookings come through online travel agencies like MakeMyTrip, Goibibo, Booking.com, etc. High dependency (60%+) means you're paying significant commissions (15-25%) on most of your revenue. It also means OTAs control your guest relationships and you're vulnerable to their policy changes. A balanced channel mix protects your margins and builds direct guest loyalty.
What is a healthy channel mix for hotels?
A healthy channel mix typically looks like: 30-40% OTA bookings, 25-35% direct bookings (website + phone), 15-25% walk-ins, and 10-20% corporate/travel agent. However, this varies by hotel type—business hotels may have higher corporate percentages, while resort properties might rely more on OTAs for visibility. The key is reducing OTA dependency while maintaining occupancy.
How much commission do OTAs charge in India?
OTA commissions in India typically range from 15% to 25% depending on the platform and your agreement. MakeMyTrip/Goibibo usually charge 18-22%, Booking.com 15-18%, and Agoda 15-20%. Additionally, you pay 18% GST on the commission amount itself. Preferred partner programs or higher visibility placements may increase these rates further.
How can I reduce OTA dependency without losing bookings?
Key strategies include: (1) Build a direct booking website with a booking engine, (2) Offer best-rate guarantee for direct bookings, (3) Collect guest emails and run remarketing campaigns, (4) Train front desk to convert walk-ins and calls to direct bookings, (5) Partner with local corporates for direct contracts, (6) Use Google Hotel Ads for visibility without OTA commissions, (7) Focus on guest experience to drive repeat direct bookings. Read our full OTA Guide for detailed strategies.
What is revenue leakage and how is it calculated?
Revenue leakage is the money lost to commissions and fees paid to intermediaries (OTAs, travel agents, etc.). It's calculated as: Total Revenue × Channel Percentage × Commission Rate. For example, if 50% of ₹50 lakh annual revenue comes from OTAs at 20% commission, your leakage is ₹5 lakh per year. This calculator shows exactly how much you're paying across all channels.
Should I completely stop using OTAs?
No—OTAs provide valuable services: visibility to travelers who don't know your hotel, marketing reach you couldn't afford alone, and the billboard effect (guests discover you on OTAs, then book direct next time). The goal isn't eliminating OTAs but optimizing your mix. Use OTAs for discovery and filling distressed inventory, while building direct relationships for repeat guests and steady corporate business.