OTA & Distribution Guides
Master online travel agencies and distribution channels. Learn to work effectively with MakeMyTrip, Booking.com, Goibibo, and GDS.
What Are OTAs?
Online Travel Agencies (OTAs) are platforms that allow travelers to search, compare, and book hotels online. They're a crucial distribution channel for Indian hotels, typically generating 40-70% of bookings for most properties.
Major OTAs in India:
- MakeMyTrip & Goibibo - Dominant domestic players (same parent company)
- Booking.com - Global leader, strong for international guests
- Agoda - Popular in Southeast Asia
- Expedia - Global reach, corporate bookings
- Yatra - Indian OTA with corporate focus
OTA Guides
Understanding online travel agencies and how to work with them
What is an OTA? Online Travel Agency Explained
Complete guide to OTAs - what they are, how they work, commission structures, and strategies to maximize your OTA performance.
OTA BasicsWhat is GDS? Global Distribution System
How GDS networks connect hotels to travel agents worldwide. Learn if your hotel needs GDS connectivity.
DistributionBooking.com Hotel Listing Guide for India
Essential guide on the pay-at-hotel model, how to mark no-shows correctly, avoid account disconnection, and manage your extranet.
Must ReadBest OTAs by Property Type
Which OTAs work best for your type of accommodation
Best OTA for Hotels & Boutique Hotels
Top 5 OTAs for standard and boutique hotels. MakeMyTrip, Booking.com, Agoda, Cleartrip, and choosing your international pick.
HotelsBest OTA for Resorts & Leisure
Top 5 OTAs for resorts, beach properties, hill stations, and wellness retreats. Seasonal pricing strategies included.
ResortsBest OTA for Homestays & Vacation Rentals
Top 5 platforms for homestays and vacation rentals. Airbnb, MakeMyTrip, Booking.com, Agoda Homes, and Cleartrip compared.
HomestaysCalculate Your OTA Costs
Use our free tools to understand exactly how much you're paying in OTA commissions
OTA Commission Calculator OTA Dependency Calculator