What is a Manager Report?
A summary report showing yesterday's key numbers - occupancy, revenue, ADR, arrivals, departures - generated after night audit. Also called "Flash Report" or "GM Report."
Why You Need a Daily Manager Report
Imagine trying to drive a car without a dashboard - no speedometer, no fuel gauge. That's running a hotel without a daily manager report.
- Quick pulse check: Know how your hotel performed in 2 minutes
- Spot problems early: Low occupancy? High cancellations? Catch it today
- Compare performance: How did today compare to last week, last year?
- Make decisions: Should we run a promotion? Adjust rates?
- Team alignment: Everyone starts the day with the same information
Key Metrics in Manager Report
| Metric | What It Tells You | Target |
|---|---|---|
| Occupancy % | How full is your hotel? | 70-85% (varies by season) |
| ADR (Average Daily Rate) | Average price per room sold | Higher is better (without losing occupancy) |
| RevPAR | Revenue per available room (Occupancy × ADR) | Key performance metric |
| Total Revenue | All money earned yesterday | Track against budget |
| Rooms Sold | Number of rooms occupied | Maximize based on inventory |
| Arrivals | New check-ins today | Front desk planning |
| Departures | Check-outs today | Housekeeping planning |
Sample Manager Report
DAILY MANAGER REPORT - 06 Feb 2026
Understanding Each Section
Room Statistics
Shows how many rooms you have, how many were sold, and your occupancy percentage. "OOO" means Out of Order - rooms under maintenance that can't be sold.
Revenue Breakdown
Total money earned, split by department. Room revenue is usually 60-70% of total. Watch F&B revenue - low numbers might mean your restaurant needs attention.
Rate Analysis
ADR tells you average room price. RevPAR combines occupancy and rate - it's the best single measure of room revenue performance.
Today's Forecast
What to expect today. Arrivals help front desk prepare. Departures help housekeeping plan. If expected occupancy drops significantly, consider last-minute promotions.
MTD (Month-to-Date)
Running totals for the month. Are you on track to meet monthly targets?
Additional Information to Include
| Data Point | Why It's Useful |
|---|---|
| VIP Arrivals | Prepare special amenities, GM welcome |
| Group Arrivals | Coordinate check-in, F&B requirements |
| Long Stay Guests | Room maintenance, special attention |
| Cancellations (Yesterday) | Track if too many, investigate reasons |
| No-Shows (Yesterday) | Charge no-show fees, update records |
| Revenue by Source | OTA vs Direct - track channel mix |
| Guest Complaints | Service quality monitoring |
When & How to Use Manager Report
Morning Briefing (8-9 AM)
- Review yesterday's performance
- Discuss today's arrivals and VIPs
- Assign tasks based on occupancy
- Address any issues from night audit
Rate Decisions
- If occupancy forecast is low, consider promotions
- If occupancy is high, check if rates can be increased
- Compare ADR with competitors
Staffing Decisions
- High arrivals = more front desk staff
- High departures = more housekeeping staff
- Low occupancy = consider reduced staffing
Common Questions
How is this different from Night Audit Report?
Night audit report is detailed - every transaction, every account. Manager report is a summary - just the key numbers a manager needs to see.
Should small hotels use this?
Absolutely! Even a 10-room guesthouse benefits from tracking daily occupancy and revenue. Start simple - occupancy, revenue, arrivals, departures.
What if I don't have a PMS?
Create a simple Excel template. Enter data manually each morning. It takes 10 minutes and the insights are worth it.